About Us
Jovi and his brand, Sonogo.
About Me
Starting from Absolute Zero: My Bedroom.
Hi everyone, my name is Jovi, a 19-year-old student from Singapore. I started Sonogo as a small project with a simple goal to make designer lamps accessible to everyone.
Growing up, I admired unique lighting from renown designers but often found them out of reach because of their high prices. With Sonogo, I aim to create simple and beautiful sustainable lamps that adds personality to any space and become pieces that guests will want to talk about.
About Sonogo
Sonogo isn't just your average lamp company.
I love to share that Sonogo is more than just a lamp company; it’s a journey where I strive to create sustainable designs that reflect my passion for designer lamps. By supporting us, you’re contributing to a greener future and helping drive a movement toward more sustainable living.
How I started Sonogo from my bedroom.
I started with one 3D printer in my room, bought with my first paycheck from my internship. As a hobbyist, I loved the concept of its limitless possibilities and dreamed of turning this concept into a business idea, but at that point of time I didn't know what I wanted yet.
Towards the end of my internship, I figured out my problem statement and I decided to dedicate my nights to learning as much as I could about product designing, and 3D printing, determined to create my own lamps.
I can tell you right off the bat, starting Sonogo wasn't easy. As a business student specializing in marketing, I didn't have any head starts in this field. I learned to operate and repair my 3D printer through YouTube tutorials. After my 9-to-6 internship, I spent my nights learning how to product design, creating prototype after prototype until I developed my lamps.
With some prior knowledge of running businesses, I developed this business model and utilized organic marketing to welcome you into my journey. Sonogo had a strong start, and I know there’s still much more to learn and achieve.
400+
Lamps Sold
30 Weeks Old
Sonogo's Age
Follow my journey in building Sonogo.
Sonogo is more than just a business, it’s a mission to bring sustainable, beautiful lighting into homes. As I grow as a designer and entrepreneur, I invite you to be part of this journey. Together, we can support thoughtful, sustainable design.
Thank you for believing in Sonogo. Follow along as I continue building this dream, one lamp at a time.